Shoppers can see exactly how furniture will look in their home using TryOnApps. They simply take a photo of their room, then select from thousands of furniture options like couches, lighting, wall art and more!
Virtual Décor Interior Design TryOnApps is an app which is going to change your idea about interior design. Read More
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How to tell a good story about your products
Written by Grace Tang
Published: Thursday, 30 April 2015
Storytelling is the key to content marketing. Stories are naturally engaging and entertaining, and an extremely powerful form of communication.
On top of that, a visual story is even more powerful, it grabs your audience’s attention immediately.
The brain loves visuals — recall improves by roughly 50% when you include a visual cue to accompany a message.
For designers and brands, how do you tell a visual story with your products?
Storytelling works when it is authentic and people can relate to it. The hardest part is often engaging your customers to tell their story and to tell it in a relevant way.
Here is where TryOnApps can be handy for telling your story. This app lets shoppers try on products with their selfies. It allows them to virtually add images of products on top of those photos and visualize how a necklace looks on them. Shoppers can easy save and share the try-on photos they like best using this app.
TryOnApps currently is running a marketing campaign called "Me & My Brand", featuring a try-on photo contest and letting shoppers compete for a prize with their best try-on photos.
You can get valuable feedback from you customers and boost your brand visibility among shoppers.
It has many advantages:
It's Simple - People don't read much. A picture is worth a thousand words.
It's Real - You get to see how real people use your products in their homes.
It's Credible - It's hard to toot your own horn. Showing your products are awesome is an easy way to prove it.
It's Novel - Fresh content generated by consumers related to your products is the best marketing you can get. It's new and relevant and straight from the people who use them.
It's Fun - People love to share selfies. What's better than engaging customers in a fun and cost efficient way?